Brave New Word. So is the slogan and mantra of this German label. A casual street-wear brand with an extra ordinary appeal. Naketano takes its inspiration from the street and mixes it up, creating fun individual clothing for women and men.

Our concept of fashion design is different from other brands.

Instead of striving to create “just a piece of fashion in the customer’s wardrobe”, Naketano wishes to create items that will become a "favourite piece" for each individual customer.

The highest accolade for Naketano’s designers is therefore if our customers love their clothes, when they would like to wear them anytime and would buy the exact same piece again if it ever got damaged.

Angular designs and motifs, an urban sporty touch as well as colour-patching on the tops mean that Naketano's designs remain refreshing cool and individual.